Your customers want ease, give them easier.
One of my interns booted up a PC today, after her iMac was taken by a full-time employee that found out coffee and Mac Books don’t play well together. Nonetheless, the picture above was the product of the boot up. Pressing F1 isn’t really an option here, and keyboard driver wasn’t being recognized…so now what?
One thing I have learned in the past years in marketing, is that people want easy. Staples’ easy button is a great example of blatantly shoving ease of use in customers faces. The idea was so popular Staples sold them for $5 a piece! People paid to advertise Staples at their homes and offices. Think about that for a second.
Don’t make anyone jump through hoops to figure out how to use your product, because they most likely won’t. New web products are developed every day, and the ones that can be adopted and learned within the hour seem to be the ones that succeed. That trend should be followed by anyone trying to win in their space.
Remember Chubbs Peterson from Happy Gilmore? His advice applies well here: “Just easin’ the tension baby. Easin’ the tension!”
Guy Kawasaki…the reason over-sharing is so over. He may be successful in getting followers, but it’s not because he understands the space. He’s successful because he has celebrity and used to be high up at Apple.
Here’s the tweet he put up that I commented on:
Forwarded Email Chains: The Anti Social Media
Forwarded email chains are the Anti Social Media. You might be saying, “Why? They are social, and they are broadcasted over email media.” Sure, by definition, the words “Social” and “Media,” and their meanings can be used to justify your cause; however, email forwards completely go against the grain of Social Media trends.
What do Twitter, Tumblr, Facebook, and every other major social media facet/device have in common? They protect the consumer from media they are not interested in. You have to follow, subscribe, friend, or in some other way allow media to reach you. This is clearly not the case with email. If someone has your email address, there is virtually nothing you can do to keep them out of your inbox, other than blocking their address or IP. But you don’t want to do that, they are your friend. :)
So I guess all I am asking for here is a cease-fire. Go with the grain and trending of social information sharing. If your news is that great, your friends will find it.
5 reasons why Twitter was made for Charlie Sheen
1. The word “twitter” can easily be used in a group of other strange words to form an awkward sentence.
2. Twitter is the most narcissistic social media weapon known to man. Charlie Sheen is the most narcissistic man, known to man.
3. Hash tags and smoking hash go well together.
4. What’s better than following a celebrity on twitter? Following one that is bat shit crazy.
5. All of Charlie Sheen’s outburst are all less than 140 characters long.
Anyone want to take a stab at #’s 6-10?